So You Want To Be A Copywriter?

Interview: Jim Morouse
Lessons You Can Learn From A Marketing Rule Breaker.

So just who is Jim Morouse?

Ever heard of ESPN.com? Yeah - He helped start that.

Jim also worked for Procter & Gamble, whose amazing marketing is why your house is filled with products they create. Ever wonder why a Soap Opera is called a “Soap Opera?” Procter & Gamble created these shows to target housewives and sell their soap brands at the same time. The name has stuck ever since then. But Jim doesn’t just have experience as a corporate marketing rule-maker. No, my friend, Jim Morouse is an entrepreneurial rule breaker.

Jim was the VP of Marketing for Infoseek. When the Disney-owned Go Network acquired Infoseek, Jim became responsible for all the marketing operations for the Go Network launch. When Infoseek merged with Starwave, Jim took charge of promoting the launch of ESPN.com.

Now you might think he would stop working after so many successes. But he didn’t stop there. Jim was instrumental to the marketing of the Internet start-up BioIQ.com. BioIQ.com, which delivers medical diagnostic kits directly to homes, offers an excellent example of how marketing and entrepreneurial ventures combine to create real value for customers.

Mr. Morouse is currently the managing director of The Satori Group, a highly successful business consulting company. He also contributes knowledge to young marketers through lectures in the Technology Management program at the University of California, Santa Barbara.

You would be hard pressed to find a person with a wider variety of marketing skills and experience. That means Jim Morouse has a lot of insights into things you should know. So, read on…

GTF: How do you think that marketers and advertisers can accurately test the selling power of their advertisements? How can marketers avoid the National Enquirer effect, that is, no one admits to buying the National Enquirer, but it is consistently one of the bestselling tabloids in the U.S.?

JMM: Let me answer your second question first… if I was the brand manager of the National Enquirer, I wouldn’t mind if people “said” they didn’t buy my magazine as long as they actually bought it! I do think there are product categories that aren’t “badge brands” (brands we want to wear on our sleeve and show off!). As long as you know your customer and meet his/her needs, it isn’t super important if they are vocal advocates of your brand; nice if you have it, but not necessary. As to testing the power of ads, there is a whole science around this… through early ad testing, looking at impact on sales versus media weights, split cable testing (where you run one ad in one area and a different ad in another area)… advertisers have myriad options for testing the “pull” of their ads. Especially online, we get almost immediate feedback on how our ads are working.

GTF: What do you think is the most important thing for a starting entrepreneurial marketer to focus on?

JMM: You can probably guess that my answer is to focus on the CUSTOMER. In my experience as an entrepreneur and working for some great entrepreneurs… the very best brands come from a deep understanding of the customer. A big mistake for entrepreneurs is getting too focused on technical details or trade relationships (or falling in love with an ad, their packaging or their stock options!!!) and losing sight of the customer. Delight your customer, and you’re on your way to a successful brand. I also think entrepreneurial marketers need to take advantage of all the targeting that’s available in today’s media market (across ALL types of media). Finally, I’d encourage any marketer to take the time/$$$ to TEST ideas; too often, we rush to market without really asking the hard questions. As we have learned at BioIQ, focusing on the “MVP” (minimal viable product) through constant contact with potential customers ensures you are “selling” from the very beginning of the process versus developing something in a vacuum and not getting enough feedback from your customers (because they honestly know better than we do!).

GTF: You were instrumental in creating the company, Bio IQ, an internet company which allows customers to monitor their health at home. Can you give us some insight into the early steps you did to prepare the marketing strategy for Bio IQ?

JMM: As I mentioned in the last question… we did a TON of customer research. Sitting in people’s homes, in company cafeterias and in private offices watching people actually go through the whole brand experience. This was invaluable as we were able to see first-hand what customers “got” and more importantly what they “didn’t get”. We always had 2-3 executions of packaging (or directions or webpages or whatever we were testing) to share for feedback. I think the biggest “ah-hah” moment for us at BioIQ was realizing that the direct to consumer market was not as strong of a business idea as the business to business approach. Once we got in front of Human Resource directors (and CFO’s) who are struggling with wellness… we found a very knowledgeable audience with sufficient resources and motivation to get this diagnostic info on their employees. We made a major strategy shift through these discussions to focus the company on the disease management, big insurers and direct to employer model versus internet sales directly to end-consumers.

GTF: You have the rare experience of working for Procter & Gamble’s Japanese marketing efforts. Are there major differences in perspective between countries to which a marketer must adapt? If so, how should a marketer prepare himself to create a marketing strategy targeting a foreign country?

JMM: I know I sound like a broken record… but the key to any customer insight is actually walking in their shoes. In Japan (in the hair care category) we learned that Japanese women have a much different bathing routine than the US; additionally, their hair is significantly more thick than Caucasian hair… so product formulations have to be adapted for a local market. In addition to the bathing ritual and physical differences, the retail market is also really different in Japan (fewer large retailers and a big shortage of shelf space). All of this we learned by immersing our whole team in the local market and in talking to customers (sound familiar???). As to targeting any foreign country… I think the world is getting “flatter” every day (especially with the internet). I think any smart marketer is thinking globally – and developing products that transcend borders and languages. Of course, it is always particular to the product category, local customs and regulations… but at the heart of it… a smart idea should be applicable to lots of markets/customers (look at the success of Amazon.com, e-bay, Craigslist, Pantene hair care, Toyota’s Prius, etc. globally).

GTF: Do you think a marketer should specialize in a specific area of knowledge about marketing (Search Engine Optimization, marketing strategy, etc.)? Or is it more valuable for a marketer to become proficient in all the fields of marketing without specializing?

JMM: I think if you are an expert at understanding the customer… you can find functional experts to help hone your message and tactics. At the end of the day, I think that connection with customer insights is the most important gift a marketer can have. That said, I think that being conversant in all the marketing “tools” ensure that you don’t get ripped off by specialists and you can add value through understanding all the links of the chain.

GTF: You are a managing director of Satori Group, which provides business solutions for a wide variety of companies. How much do small companies understand the importance of marketing? Has marketing’s importance changed with the spread of the Internet?

JMM: I think if people are willing to hire our consultancy (and pay our rates) they understand the importance of marketing! I work a lot with start-ups who need really specific insights to launch their company as well as their product. Getting internally consistent with “who” the company is as well as their core products and customers really helps keep small companies focused and is key to getting early traction with customers (and suppliers and funders!). I do think marketing is changing with the spread of the Internet – it’s very exciting because we can get nearly instantaneous feedback on our marketing programs. In addition, the spread of social networks and aggregating people with like opinions opens up all kinds of partnering options which can really help early stage companies.

GTF: Thank you so much for taking the time for this interview!

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For more information on Jim Morouse please go to www.bioiq.com or http://www.satorigroup.com . He also graciously spares his time to lecture on Entrepreneurial Marketing at University of California Santa Barbara, as a part of the Technology Management Program.

Why Blogging For Money Is Stupid
But you should have a blog anyway…

Listen closely friend, I am going to share with you some information you need to know before you think about blogging. There are something like 30,503,930,399 (Rough estimate, of course) blogs out there. Most probably don’t even pay for their hosting. At least some of those are being made by people who are both better writers and better human beings than I am. Are they getting rich? No. And if they aren’t getting rich from blogging, it would be stupid to expect blogging to be a ticket to riches.

“Hey, wait a second,” you tell me, “isn’t that kind of hypocritical to say in a blog post?” Not so, my friend. You see, there are more pieces to this puzzle. There are many ways you can benefit from blogging.

There are three ways to have a successful blog:

1) Choose an untapped niche and dominate it.

Good idea but unfortunately hard to do in practice. Oh, you can probably find some untapped niches if you put enough work and energy into hunting them down. Oh, it’s fine if you just happen to be the leading expert on Mustelidae and love to talk about them endlessly. However, if you aren’t so lucky to be a Mr. Know-it-all, you need to find something to write about. The tough part is devoting the mind numbing time into becoming an expert on a subject you have no real passion for. So, while the cost of starting a blog is cheap money wise the huge time expenditures makes this an expensive venture. However, if you can find a subject that you are already informed and passionate about – then go, conquer that niche!

2) Find an existing niche which you are passionate about and destroy your competition

This is a tough way to go unless you have great writing and marketing abilities. Fortunately, I can help you with that part. Just pick some subject you have a passion about and capture a major portion of the readers who share your appreciation. The good news is that people passionate about a subject will often read multiple blogs in that niche, so they will probably read your blog, too. The bad news is that you will always be compared to your competitors. Fortunately, you have an advantage against 99% of blogs out there – You’ve got me to teach you mind blowing copywriting techniques.

3) Don’t depend on your blog to make money

Uh oh… most of my readers probably skipped over this one. You, my friend, are smarter than they are. You see, this is the key reason for having a successful blog. Keep in mind that your blog is not a money device – it is a strategic cornerstone for all your future actions. Think of it like controlling a large hill in a war situation. It gives you have the ability to clearly view competitors and keep track of all the information on the field. Remember great blogs grow faster and faster as they get more viewers (Word of Mouth/Bloggers). So, you focus on other projects to make your money, while continuing writing great articles.

So Why Bother Writing A Blog?

Learning

Creating a blog about a subject will force you to explore it more deeply. You don’t have to do as much research into a subject as I would do, but you do need to know what you are talking about. The more you know your specialty, the more things will fit in place, and you will learn far more about the subject even without any extra work. This is the same principle which lets serial entrepreneurs continually build amazing companies over and over again. Perspective is everything, it lets you see how different pieces can be fit together to build a puzzle. The secret to becoming a s successful entrepreneur is to recognize golden opportunities, and take advantage of them using your insight and knowledge.

Reputation

Obviously if your blog gets big enough you will be considered an expert in your field. Having a great reputation will give you monetary opportunities, networking opportunities and let give you a constant power in everything you do. Even if you are not going to get be an entrepreneur or a freelance copywriter, it will at least make a great addition to your resume.

Networking

Blogging for a niche will mean you will end up in contact with a lot of other bloggers and diehard fans who share your passion. All of these people have the potential to create future opportunities to your continuing success. Think of your blog as a net. The bigger the net the more fish you can catch, and if it’s big enough you might even catch a whale. So always, always, be constantly increasing the size of your net when possible. If nothing else, your readers today can be your customers tomorrow.

Blogging for fun (and eventually profit!)

Making money through a blog is tough. Unfortunately, too many people think it’s just easy money. There’s a lot of competition and work ahead of you. So find your passion and blog about it. Enjoy yourself. Remember, it’s not always about making a buck today. Sometimes, it’s about making a thousand bucks tomorrow.

Also improve your future blogs chance for success and subscribe today! I know, I would.

Unquestionably,

Garret T. Ferret

Dear Friend and Subscriber,

The Secret Of Science

Do you know…

What makes an expert trustworthy?

There is a major difference between fake sciences such a faith healing and the real science behind what a medical doctor does. Do they both work? Yes, both have been shown to have positive results. So, why should you trust Science more?

The Scientific Method

Science continues to improve its reliability through repeated testing and experimentation. However, that alone is not enough, because it must also test each separate part of the theory. The best example is in a simple medicine experiment: The participants in the study are separated in two, one group is given the new medicine, and the other group is given sugar pills. This gets rid of any bias in the study by removing the influence psychologically of taking any medicine; in this case, the taking of the sugar pills, the placebo, by seeing the difference in results between the real and fake medicine. The group receiving the actual medicine is called the independent variable, and the sugar pill group is the dependent variable.

This is why faith healing fails to have any real science about it. It isn’t tested to see the actual difference between the results of faith healing versus a dependent variable group which gets a placebo. But why do you need to know this?

A Lot Of So Called “Expert” Ideas Are Never Tested

If you have followed marketing very much, you might know that advertisers have a huge amount of awards they give out to the “best” advertisements. Now that is truly genius advertising. By giving away these awards to the so-called best advertisements, they are effectively advertising how trustworthy their advertising is. But, the problem with normal advertising is that it is rarely be scientifically tested. If the advertiser shows an ad which is so terrible that it actually loses 20% of the viewers sales, but the product is so good word of mouth increases sales by 50%, the advertisement is often associated with their great success. The ad is then dissected to find out why it was such a great ad and then the advertisers re-use ideas from this failure of an advertisement. That is why…

Marketer’s Use Scientific Testing

This is why direct-mail marketers are one of the best sources to learn the marketing skills of what actually improves sales. Direct-mail marketers constantly improve their copy (sales letters) in small ways and check to see what changes sell the most products. In other words, direct-mail marketers use the scientific method to test their marketing tactics. Compare this to the standard advertising agency’s use of test groups – they get a bunch of participants together to explain how they feel about the advertisement. How they “Feel”? What difference does it make what they feel or think about the advertisement? The measure of an advertisement’s effectiveness is if sells the product or not. I mean just look at the National Inquirer, no one actually admits to actually reading it right? But, mysteriously it continues to consistently be a bestselling publication.

The problem with normal advertisements is that we can never be sure how effective that ad really was. Even if sales increase afterwards, how can they tell if it was because the ad was great or someone just really needed the particular product?

It turns out that most ads are just a…

Placebo Effect

Yes, my friend, I am comparing faith healing to the majority of advertising. Advertising that isn’t tested is just like faith healing – advertisers just assume they work. That isn’t to say that all advertising has no basis in reality. The problem is most advertisers have no real clue whether their ads work or not. They just can’t or don’t bother to find out the truth.

This problem with unreliable information doesn’t just apply to marketing – many books are based upon untested theories, and so can’t be fully trusted.

“So,” you ask me, “How in the midst of all these self-deluded so-called experts can I find the information I need?” Ah, I grin. That’s where I come in. You need to learn how to convince your customers to buy your products using the techniques of successful direct marketers. Let me be your guide to find the real experts from the snake-oil salesman and the faith healers. These experts can prove what they say and know what they are talking about. With my help, you’ll be selling your products like these experts.

Yes my friend, we’ll put the Scientific Method to work for you! See for yourself, and subscribe today.

Scientifically Tested,

Garret T. Ferret

Dear Friend and Subscriber,

Announcing: The Internet

Let’s all thank Al Gore for making it happen. The internet is why the Game has changed. A good idea and a lot of work can create a business at nearly no expense. All the huge corporate giants are being forced to change, and they will eventually be destroyed by the changing globalizing world. Better to build a new ship then joining the existing Titanics, corporate giants, who are constantly trying to plug the ever increasing holes in their ships. There has never been a time where entrepreneurship and marketing has been easier and more important. But first, here’s a rosy picture for your friends in med school:

In 2015, Tom fulfills his parent’s dream, to get the safe and high paying job of a Medical Doctor, by completing med school. Unfortunately he finds out there are few jobs available for doctors, and those few pay half of what he was expecting (Not nearly enough to pay off the huge amount of debt he has now because of med school). “How can this be?” he wonders. Well, hospitals realized that doctors are a lot cheaper when they come from India (or any other developing country that pushes education), so it makes sense to hire them instead. Tom is faced with a future of endless suffering.

Fortunately for Tom, that’s when he calls his old friend, you, the wily marketer. You set up a small internet consulting site where Tom gives personal advice to those in need of medical help. Through good marketing techniques you separate him from the competitor’s sites and promote him. Now, he gets a steady stream of clients and makes a sizable enough income to pay off his debt, and gains a stellar reputation which lets him charge more. Having gained another source of steady income, and more importantly helped an old friend, you turn off the laptop and relax in your hammock in the Bahamas where you do all your work.

Boy, Tom is sure lucky he’s got a marketing friend like you.

What is the point of this story? I like telling stories. Oh, and that there is nothing but doom and depression for a lot of old secure jobs. Doctors, accountants, and other people in knowledge plus labor jobs, can be easily replaced by knowledgeable foreigners. Innovation becomes more and more critical as globalization gives easy access to cheap, often well-educated foreign workers. You have three choices:

1. Just accept worse wages and even less job security,
2. Constantly improve your specialties and reputation, or
3. Become an entrepreneur.

You need to be able to be able to constantly harness innovation to have true success. The internet lets you do this far more cheaply than what it cost traditional businesses, but there’s one problem…

Successful Entrepreneurship Requires Great Marketing

How many websites are there on the internet? An unbelievable number. How many are popular/successful? A tiny number. One of the important things for a website business to do is stand out, so that a lot of people visit the site. This website could have the greatest product in the history of mankind, but without marketing it will never be noticed. It won’t succeed by word of mouth alone. In contrast, a website can become very successful in the short term on nothing but fantastic marketing. That won’t happen with only a great product or service. You see, if a company wants to become amazingly successful it needs both great marketing to constantly get new visitors, and a great product/service to keep the current customers.

Suppose you have an amazingly revolutionary product which you created because of your specialized knowledge in a subject: Then, you should hire a great marketer to make it popular and successful. But wait, you say, what if you don’t have a cutting edge revolutionary product? Well then…

Become The Expert Marketer

If you can’t create the amazing product, then you should choose to become a revolutionary marketer instead. There are lots of existing products that can be marketed and sold at a large profit. But even better, when a person with a killer product is looking for an expert marketer, you can be the one to make huge revenue from his great product.

The Downsides of the Internet

Don’t forget however that the internet has a doubled edged sword. It can allow you to sell to a massive group of people at very little cost. However, if you cheat your customers, or do a bad job for your clients, bad news travels even quicker than good news. Then the Internet will be what destroys your new business. That is why marketers must become experts to stand out on the Web IF they provide a product that people want and are thankful for.

Another major problem is that what makes it so cheap for you to start you company on the internet, also makes it so cheap for other people to create companies that compete with you. Since the barriers of entry are almost non-existent you can expect constant competition if you aren’t offering something remarkable. You don’t want to waste your precious time setting up a company only to see your profits eaten up by a brand new competitor. But don’t worry friend, I will let you in a secret which will let you defeat any potential competitors with a little thing called Positioning.

The Internet is truly amazing but so many options and information can waste your precious time. Why bother? Subscribe right away and get the information you need in a delightfully compact way!

Yours Truly,

Garret T. Ferret

Dear Friend and Subscriber,

The Amazing Marketing Secret You Need For Success

I am going to tell you about one of the most important secrets of success. This concept is so powerful that it can be used to improve every part of your life! So what is this great secret? It is a little something called…

Positioning

What is positioning? Al Ries and Jack Trout, who wrote the book that made positioning famous, describe it as how you position your product in the mind of the prospect. Examples work best for this…

• Apple positioned themselves as cool and as the youthful choice against Microsoft.
• Coca-Cola is positioned as the original cola company – the first choice the customer thinks about when someone says “cola.”

Positioning is the key ingredient of starting any product or service. Why? Because your product or service cannot be the best in every category. Every choice you make has a cost and a consequence. That is good news. That is why, by using this technique, you can break into markets and compete with monster companies. A well-positioned, specialized company can only be beaten by a new product or by another company that copies them in every way – And in that situation you have a huge head start. Positioning is why every new company needs to…

Fill a Niche

Ah, the Niche, that beloved word of marketers and corporate strategists everywhere. Ever wonder what it actually means? Biology explains it this way – A niche is where a plant or animal survives and thrives in a unique role because of its special traits. Examples are:

• The micro-bat, found all over the world, has a niche because it eats mosquitoes. These bats are plentiful in any place with large mosquito populations.
• The Lesser Egyptian Jerboa is able to survive in one of the most arid and unpleasant deserts in the world because it never needs to drink water.
• The platypus – Well… Let’s just skip that one.

Your product or service, like any animal, needs to be in a market where it has an advantage against bigger predators – such as giant corporations. Here is an easy way to do this…

Strategy Secrets of a Harvard Professor

Michael E. Porter is an expert on strategy who wrote the well-known book, Competitive Strategy: Techniques for Analyzing Industries and created the Institute for Strategy and Competitiveness. He knows what he is talking about. This Harvard Professor breaks positioning down like this:

Variety-Based Positioning:

A company that is built around variety-based positioning focuses on just a few product varieties, and then dominates the market for those products. By basing the company on a few products or services the company can specialize on those, and be the best at them. To position yourself like this you need a better product for customers in some way to be successful. Examples include:

• Jiffy Lube which specializes in car maintenance. It has the best prices, speed, and consistency for the few services which it offers.
• Woot.com sells just one product a day, but sells it at an unbeatable price. By stocking a large quantity of just a few products, Woot.com can always beat competitors that focus on many products.

However, I need to warn you – Never plan to dominate just because you have the lowest price. Not only do you get less money from each product you sell, but your company could be easily destroyed by the next hotshot company that offers a similar product at an even lower price. Besides, you are much more creative than that!

Needs-Based Positioning:

Here your company focuses on a product which a customer segment needs or greatly desires. This is the favorite positioning of direct mail copywriters – Any product can be sold to a “hungry” market. For example, how would a direct marketer target an investment book? The best customers will be those to whom he recently sold another investment book by mail. They have already shown an interest in – and willingness to buy – that type of product.

An example of a company like this is:

• Investment companies which only deal with clients who have over $5 million net worth. These clients can afford to lose some of their money, and they are sophisticated enough to know that riskier investments are far more rewarding in the long run.

This positioning is all about dominating the target market and not worrying about those outside it.

Access-Based Positioning:

This kind of positioning focuses on where the product is delivered. This can be setting up your business in small towns only, or outsourcing all of your production to China. Some simple examples are:

• Pizza Factory opens franchises only in small towns. They are one of the fastest-growing small corporations thanks to serving high-quality pizza with a friendly “we’re your neighbors” attitude.
• Walmart originally used the same small-town positioning. They set up their warehouse stores only in smaller towns whose market they could entirely dominate. Now they have changed that positioning because they’ve conquered the small-town market and have spread out from there.
• Amazon.com has the huge access-based advantage of being an online only bookstore, which allows it to sell to everywhere in the world without needing expensive local stores.

This is probably the most rarely used positioning, but Walmart’s initial success is a testament to a good access-based positioning strategy.

Create the Positioning Triad

Remember, you can use all three of the major positioning strategies. By having a company with a very specific and unique product, you can be the absolute best company in your niche. By knowing your product better than anyone else, you will also come to know who most needs what you are selling. By focusing on a few locales initially, you will dominate bigger companies that can never match your focus. Your tightly-focused, highly-targeted marking efforts will save you precious operating capital that you can use to improve your product and your bottom line, while being much more effective than a scattergun approach.

Positioning Creates The Purple Cow

Seth Godin will be the first to tell you how critical it is for your company to provide a “purple cow,” that is to be truly remarkable. With highly-focused positioning and targeting, you company can’t help but be remarkable. After all, if you provide motorized skateboards for retired ex-motorcycle riders who lost their driving licenses and live in small towns, then you will definitely be remarkable to them. “Remarkable” makes people talk. It makes them tell their friends about how great your product is and sell your product for you. Unfortunately, those former motorcycle drivers probably won’t be talking to too many other former motorcycle drivers, so they are a bad target market, but that’s a discussion for another time.

Positioning Yourself

If you are going to work for other people, or even yourself, positioning is also critical. By positioning your skills to have very definable and specific specialties, you can easily stand out from the crowd of faceless, resume-scattering career zombies. As the world becomes more internationalized, every job is facing a huge increase in competition here and abroad. If you are just another faceless zombie with nothing remarkable to give, why would anyone consider hiring you? This is definitely something you should think and develop a plan for. I’ll be happy to help you find your perfect niche and really sell yourself. But this is enough chat for now…

Still haven’t subscribed yet? What are you waiting for?
Subscribe right away! You will be glad you did it.

Sincerely,

Garret T. Ferret

Dear Friend and Subscriber,

What Do You Know About Copywriting?

Did you know that…

• Anyone can gain from learning Copywriting through vastly improved writing techniques.
• Copywriting has brought huge sums of money for those who have become “experts” in it.
• Copywriting is rooted in science, not just opinion.
• Copywriting has been called the “Remote Control Salesman” by one of the greatest copywriters - Gary Halbert - with good reason.

And most importantly…

You Can Learn To Write Good Copy Quickly

Now, I will not lie to you about copywriting - It takes a large amount of work and dedication to become an expert. You can, however, learn the basics in one day and see a direct improvement of your writing about anything. What are the basics?

• Everything you write focuses on answering the reader’s questions. (Effectively making anything you write compelling.
• Everything you write should be easy to read and simple to understand. (But anyone can enjoy it)
• Everything should tell about benefits. (Why else would they read it?)

Before I get carried away in my passion for copywriting first I should tell you…

The Copywriting Method

Copywriting is simply a persuasive way of writing to sell things. You just need to:

• Catch the eye with amazing headlines
• Write copy that is simple to read, but never boring
• Show all the benefits of the product
• Create a relationship of trust between you and the reader
• Answer the reader’s possible objections even as they think of them

That’s easy, right? Learning the structure of copywriting is quick. Your readers will love what you write. But that’s not all!

There are lots of little secrets which have been discovered by successful copywriters. You can find a lot of information and some great books about copywriting. But there’s a catch. There isn’t enough time in the world to read all the information out there. Ever worse, I must warn you that most books on copywriting will actually harm you.

There is a very good reason for this which I will explain while I tell you…

How To Become Rich From Copywriting

Sell your own product:

Good copywriting can sell any product. So why not create your own product? The easiest products to create are information products — Just ask John Carlton or Tim Ferris (two incredibly successful marketers). Information products cost next to nothing to sell, so you make unbelievable amounts of money! All you need to do is be an “expert” on the information product you are creating.

Sell yourself:

Sure, it sounds tough to be an “expert”. But do you realize that you already know a product better than anyone in the entire world. What is that product? You. You are an “expert” on yourself. And every day you are constantly selling yourself to friends, lovers, and everyone you meet. So you had better be good at it. As Seth Godin will tell you, your own personal image is critical to everything you do. So create your image wisely.

Sell anything:

Most copywriters end up selling someone else’s product. There are countless products just waiting for you to turn them into best sellers. After all, Scott Haines made millions selling other people’s products as a freelance copywriter. Why not you?

Have you caught on to why most books on copywriting are so dangerous?

Most Copywriting Books Are Not Written By Master Copywriters

Anyone can write a book. On Amazon.com alone, you can find 2,204 books right now about copywriting. So how can you tell the good ones from the bad? Who are the experts out there?

That’s where I, Garrett T. Ferret, come to your aid. I go through the dirty work of searching through the books to find you the very best, all written by true experts. These are the masters who forged their skills on the front lines of copywriting.

Not only that, but I’ll also tell you some important lessons from each book. Even if you don’t have the time to read the book, you can still learn from it. Plus, I’ll explain why these battle-tested lessons really work.

Even better, I’m not going to just talk about copywriting. I will help you learn all the important things you need to know to achieve your goals.

How much am I asking for this information? $99.95? Perhaps $49.99? You might not believe this, but it’s free. Yes, free! You won’t find a better offer anywhere, or triple your money back!

So, just subscribe now and I will give you all you need to know right on your own computer. It’s quick, easy, and I, Garrett T. Ferret, proudly salute you for it.

Subscribe right away! You will be glad you did it.

Sincerely,

Garret T. Ferret